Which term must be disclosed in an advertisement that includes financing?

In the context of advertisements that include financing, it is crucial for the advertisement to disclose the amount of any finance charge. This requirement is rooted in the need for transparency, allowing potential buyers to understand the true cost of financing their vehicle. The finance charge can significantly affect the overall price of the vehicle over time, influencing a customer's decision-making process.

By disclosing the finance charge, the advertisement ensures that consumers are aware of the additional costs associated with financing, beyond just the price of the vehicle itself. This information helps consumers compare different financing options and make informed choices regarding their purchases.

In marketing, it is essential to provide clear and comprehensive information, particularly when financial products are involved, to avoid misleading potential buyers about the total financial commitment they are undertaking.