Which item must be prominently displayed in a dealership?

The Buyer's Guide must be prominently displayed in a dealership because it serves as a critical consumer protection tool that provides essential information to potential buyers about the vehicle. This guide informs them regarding the vehicle's history, whether it is being sold "as is" or with a warranty, and any available service contracts. Displaying the Buyer's Guide helps ensure transparency in the sales process and empowers consumers to make informed decisions before purchasing a vehicle.

In contrast, while the manufacturer's guidelines, warranty terms, and sales promotions are important, they do not have the same regulatory requirement for conspicuous display as the Buyer's Guide. The focus on the Buyer's Guide underscores the importance of consumer protection in the automotive sales process, aligning with state regulations aimed at fostering trust and accountability within the dealership environment.