What type of advertising does the Colorado Consumer Protection Act declare to be a deceptive trade practice?

Bait and switch advertising is deemed a deceptive trade practice under the Colorado Consumer Protection Act because it involves enticing consumers with an advertised product or service that is not available, only to then push them toward a different, often more expensive item. This tactic misleads consumers by creating an illusion of a great deal that does not actually exist, undermining fair competition in the marketplace.

In contrast, price discount advertising can be legitimate if it accurately reflects the prices and terms of sale, while limited-time offer advertising is often used as a legitimate marketing strategy to create urgency without misleading the customer. Similarly, online marketing encompasses a broad range of practices that are not inherently deceptive unless they involve misleading tactics. Therefore, bait and switch stands out as a clear violation under the act, aimed at protecting consumers from deceptive practices in advertising.