What obligation do motor vehicle dealers have regarding customer information?

Motor vehicle dealers have a significant obligation to maintain and protect customers' personal information. This responsibility stems from various federal and state laws aimed at safeguarding consumer privacy, including the Gramm-Leach-Bliley Act and specific regulations that govern the automotive industry.

By protecting customer information, dealers ensure that sensitive data—such as names, addresses, credit information, and purchase history—is kept secure from unauthorized access or breaches. This not only builds trust with customers but also enhances the dealership's reputation and compliance with legal standards.

Maintaining and protecting customer information involves implementing proper policies, practices, and technologies to safeguard data, as well as training employees on data protection protocols. Thus, dealers play a crucial role in ensuring the privacy and security of their customers' personal information.