What must dealers provide when advertising specific motor vehicles for sale?

When advertising specific motor vehicles for sale, dealers are required to provide the full vehicle identifier and price. This requirement ensures transparency and helps consumers make informed purchasing decisions. The full vehicle identifier includes important details such as the Vehicle Identification Number (VIN), which uniquely identifies the vehicle and provides potential buyers with critical information about its history, including any accidents, title issues, and previous ownership.

Including the price in advertisements allows consumers to understand the cost associated with purchasing the vehicle upfront, facilitating a clearer comparison between different offers. By providing this information, dealers comply with fair advertising practices and enhance consumer trust. Furthermore, having both the vehicle identifier and price readily available aligns with legal regulations that govern automotive sales and advertising, ensuring that dealerships operate honestly and ethically in the marketplace.