What must a dealer's advertisement include?

A dealer's advertisement must include the dealer's licensed name or the word "dealer" to ensure clear identification and maintain transparency with potential customers. This requirement emphasizes the importance of accountability in advertising, allowing consumers to verify the legitimacy of the dealership. By including either the licensed name or the designation of "dealer," the advertisement helps in fostering trust and clarity among buyers, which is essential in the motor vehicle sales industry. This information is crucial for consumers to know who they are dealing with and provides a basis for any necessary recourse should issues arise post-sale.