In vehicle advertising, which statement is prohibited?

The prohibition on implying that a vehicle has been certified relates to the standards and regulations governing vehicle advertising, particularly to prevent misleading consumers. Certification typically entails a vehicle meeting specific criteria set by the manufacturer or a recognized organization, ensuring quality and reliability. If a dealership or salesperson implies certification without the vehicle actually being certified, it could mislead consumers about the vehicle's condition and history. This misrepresentation could result in significant penalties and damage to trust in the dealership.

While stating financing options, referencing competitor pricing, or indicating "no trade-in required" are allowed under certain conditions, they must be transparent and follow legal guidelines. These aspects provide consumers with relevant information that can help them make informed buying decisions without misleading representations. In contrast, misrepresenting a vehicle's certification can undermine buyer confidence and disrupt fair market practices.