If a dealer is found guilty of bait and switch advertising, what is the maximum penalty?

The maximum penalty for a dealer found guilty of bait and switch advertising includes the possibility of 12 months in jail and a $1,000 fine. This reflects the seriousness with which such deceptive practices are treated under consumer protection laws. Bait and switch advertising is considered a fraudulent tactic that misleads consumers, usually by advertising a product at a low price that is not genuinely available, and then not providing it when potential buyers arrive.

The imposition of both a jail term and a monetary fine is intended to deter dealers from engaging in these dishonest practices, reinforcing the importance of integrity in advertising and commerce. The penalty is aligned with other enforcement actions aimed at protecting consumers from fraud, ensuring that dealers understand the legal implications of their advertising methods.

Other options suggest different combinations of jail time and fines that do not match the established penalties for such offenses under Colorado law. The 12-month jail term coupled with a $1,000 fine serves as a standard measure meant to discourage fraudulent behavior in the automotive sales industry.