Can a wholesaler operate under any personal name for their business?

A wholesaler must operate under a registered business name rather than a personal name. This requirement ensures clarity and professionalism in the wholesale transaction environment. Operating under a business name also strengthens brand identity and provides a clear distinction between the individual's personal and business dealings.

The use of a business name is particularly important for regulatory and legal reasons. It allows buyers, suppliers, and regulatory agencies to easily identify the business in question, leading to improved trust and reliability in the marketplace. Moreover, registering a business name usually involves compliance with state laws aimed at protecting consumers and maintaining fair trade practices.

This requirement helps to protect both parties in a transaction and fosters a more organized business environment. While personal names can be used in some contexts, they are not appropriate for formal business operations, especially at the wholesale level.