According to dealership standards, advertisements must relate to what aspect of the dealership?

The primary focus of dealership advertisements is to enhance and communicate the dealer's identity and reputation. This means that marketing materials must emphasize the dealership's unique characteristics, values, and trustworthiness, which play a crucial role in attracting and retaining customers. By promoting dealer identity and reputation, advertisements help to establish a connection with potential buyers, ensuring that they see the dealership as a reliable source for their automotive needs.

While available inventory, sales events, and promotional activities are important aspects of dealership marketing, they should be presented in a way that supports and reinforces the overall identity and reputation of the dealership. This consistent focus on branding creates a strong image in the minds of consumers and fosters loyalty, ultimately leading to better sales performance.